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All New
New Trucks
All Trucks
F-150
F-150 Hybrid
F-150 Lightning
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Ranger
Super Duty
New SUVs
All SUVs
Bronco
Bronco Sport
Mustang Mach-E
Escape
Explorer
Expedition
New EVs
All EVs
Mustang Mach-E
F-150 Lightning
Ford Power Promise
EV Savings Calculator
New Hybrids
All Hybrids
Escape Hybrid
Explorer Hybrid
Maverick Hybrid
F-150 Hybrid
New Mustangs
New Vans
All Vans
Transit
E-Transit
Custom Factory Order
Ford Model Lineup
Model Research
New 2024 Ford F-150 Lightning
2024 Ford F-150
2024 Ford Maverick
Good Time to Buy a Car?
New Car Dealership
What is the Most Reliable Truck?
What is the Best Electric SUV?
Used Trucks
Compare the Best Gas Mileage SUVs
Electric Car Tax Incentives
All Used
Used Cars
Used SUVs
Used Vans
Used Hybrids & EVs
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Ford Blue Advantage
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New Ford Specials
Used Under $20k
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Ford Pro™ Commercial Service
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Finance Department
Credit Application
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Get Pre-Approved
ITIN Financing
Flex Buy
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Sell My Car
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Service
Schedule Service
Ford Mobile Service
Service Drive
Quick Lane®
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Service Coupons
Ford Pickup & Delivery
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The Ford App
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General Maintenance Advice
Oil Change Advice
Brake Service Advice
Battery Service Advice
Tire Care Advice
Parts
Parts Department
Order Parts
Accessories
Tire Finder
Rentals
Certified Rentals
About Us
About Us
Why Buy From Us?
Hours & Directions
Meet Our Team
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Hablamos Español
Reviews
Careers
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Shop
All New
New Trucks
All Trucks
F-150
F-150 Hybrid
F-150 Lightning
Maverick
Ranger
Super Duty
New SUVs
All SUVs
Bronco
Bronco Sport
Mustang Mach-E
Escape
Explorer
Expedition
New EVs
All EVs
Mustang Mach-E
F-150 Lightning
Ford Power Promise
EV Savings Calculator
New Hybrids
All Hybrids
Escape Hybrid
Explorer Hybrid
Maverick Hybrid
F-150 Hybrid
New Mustangs
New Vans
All Vans
Transit
E-Transit
Custom Factory Order
Ford Model Lineup
Model Research
New 2024 Ford F-150 Lightning
2024 Ford F-150
2024 Ford Maverick
Good Time to Buy a Car?
New Car Dealership
What is the Most Reliable Truck?
What is the Best Electric SUV?
Used Trucks
Compare the Best Gas Mileage SUVs
Electric Car Tax Incentives
All Used
Used Cars
Used SUVs
Used Vans
Used Hybrids & EVs
Featured Used Vehicles
Ford Blue Advantage
Specials
New Ford Specials
Used Under $20k
Regional Incentives
Work Trucks
New Work Trucks
Used Work Trucks
Ford Pro™ Commercial Service
Finance
Finance Department
Credit Application
Commercial Credit Application
Get Pre-Approved
ITIN Financing
Flex Buy
Payment Calculators
Sell My Car
KBB Instant Cash Offer
Service
Schedule Service
Ford Mobile Service
Service Drive
Quick Lane®
Mobile Service Van
Collision Care
Service Coupons
Ford Pickup & Delivery
Ford Protect
The Ford App
The Ford App
General Maintenance Advice
Oil Change Advice
Brake Service Advice
Battery Service Advice
Tire Care Advice
Parts
Parts Department
Order Parts
Accessories
Tire Finder
Rentals
Certified Rentals
About Us
About Us
Why Buy From Us?
Hours & Directions
Meet Our Team
Contact Us
Hablamos Español
Reviews
Careers
Blog
Menu
Shop
All New
New Trucks
All Trucks
F-150
F-150 Hybrid
F-150 Lightning
Maverick
Ranger
Super Duty
New SUVs
All SUVs
Bronco
Bronco Sport
Mustang Mach-E
Escape
Explorer
Expedition
New EVs
All EVs
Mustang Mach-E
F-150 Lightning
Ford Power Promise
EV Savings Calculator
New Hybrids
All Hybrids
Escape Hybrid
Explorer Hybrid
Maverick Hybrid
F-150 Hybrid
New Mustangs
New Vans
All Vans
Transit
E-Transit
Custom Factory Order
Ford Model Lineup
Model Research
New 2024 Ford F-150 Lightning
2024 Ford F-150
2024 Ford Maverick
Good Time to Buy a Car?
New Car Dealership
What is the Most Reliable Truck?
What is the Best Electric SUV?
Used Trucks
Compare the Best Gas Mileage SUVs
Electric Car Tax Incentives
All Used
Used Cars
Used SUVs
Used Vans
Used Hybrids & EVs
Featured Used Vehicles
Ford Blue Advantage
Specials
New Ford Specials
Used Under $20k
Regional Incentives
Work Trucks
New Work Trucks
Used Work Trucks
Ford Pro™ Commercial Service
Finance
Finance Department
Credit Application
Commercial Credit Application
Get Pre-Approved
ITIN Financing
Flex Buy
Payment Calculators
Sell My Car
KBB Instant Cash Offer
Service
Schedule Service
Ford Mobile Service
Service Drive
Quick Lane®
Mobile Service Van
Collision Care
Service Coupons
Ford Pickup & Delivery
Ford Protect
The Ford App
The Ford App
General Maintenance Advice
Oil Change Advice
Brake Service Advice
Battery Service Advice
Tire Care Advice
Parts
Parts Department
Order Parts
Accessories
Tire Finder
Rentals
Certified Rentals
About Us
About Us
Why Buy From Us?
Hours & Directions
Meet Our Team
Contact Us
Hablamos Español
Reviews
Careers
Blog
</div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </main> <div data-elementor-type="footer" data-elementor-id="496" class="elementor elementor-496 elementor-location-footer"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-4e847e3d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4e847e3d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30355a73" data-id="30355a73" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-67773430 pp-dual-heading-block elementor-widget__width-auto elementor-widget elementor-widget-pp-dual-heading" data-id="67773430" data-element_type="widget" data-widget_type="pp-dual-heading.default"> <div class="elementor-widget-container"> <h2 class="pp-dual-heading"> <a href="https://jimburkeford-m2en.a5.prod2.jazelc.com"> <span class="pp-first-text"> Jim Burke Ford </span> </a> </h2> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b9f46a2" data-id="b9f46a2" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-149fa6dd elementor-shape-square e-grid-align-mobile-center e-grid-align-right e-grid-align-tablet-right elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="149fa6dd" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-424dd3f" href="https://www.facebook.com/jimburkeford" target="_blank"> <span class="elementor-screen-only">Facebook-f</span> <i class="fab fa-facebook-f"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-7026115" href="https://www.instagram.com/jimburkefordbakersfield/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-9dac31f" href="https://www.tiktok.com/@jimburkeford?is_from_webapp=1&sender_device=pc" target="_blank"> <span class="elementor-screen-only">Tiktok</span> <i class="fab 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data-id="243ff0b4" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e41baf1" data-id="5e41baf1" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-34d83468 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34d83468" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5f66ca68" data-id="5f66ca68" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-9990b28 elementor-widget elementor-widget-heading" data-id="9990b28" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-medium"><a href="/inventory/all-vehicles/">Shop</a></h4> </div> </div> <div class="elementor-element elementor-element-3e7657b1 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="3e7657b1" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="/inventory/new-vehicles/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">New Ford</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/inventory/used-vehicles/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Used</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/new-ford-specials-bakersfield-ca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Specials</span> </a> </li> <li class="elementor-icon-list-item"> <a href="http://worktrucks.jimburkeford.com/" target="_blank"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Work Trucks</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-65259bc0" data-id="65259bc0" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-47a1c82c elementor-widget elementor-widget-heading" data-id="47a1c82c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-medium">Departments</h4> </div> </div> <div class="elementor-element elementor-element-f5f3965 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="f5f3965" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="/finance-center/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Sales/Finance</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/service-center/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Service</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/parts-center/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Parts</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/quick-lane/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Quick Lane</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9c114ec" data-id="9c114ec" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-427204c elementor-widget elementor-widget-heading" data-id="427204c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-medium"><a href="/about-us/">About Us</a></h4> </div> </div> <div class="elementor-element elementor-element-7d052d9f elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="7d052d9f" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="/hours-directions/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Hours & Directions</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/careers/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Join Our Team</span> </a> </li> <li class="elementor-icon-list-item"> <a href="/tell-us/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Reviews</span> </a> </li> </ul> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-236e3296" data-id="236e3296" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-7501f409 elementor-widget elementor-widget-heading" data-id="7501f409" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-medium">Contact Us</h4> </div> </div> <div class="elementor-element elementor-element-7e8b50a0 elementor-align-left elementor-mobile-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="7e8b50a0" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="tel:661-328-3600"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text"><span class='departments__info-label'>Downtown: </span><span class='departments_info-value'>661-328-3600</span></span> </a> </li> <li class="elementor-icon-list-item"> <a href="tel:661-837-6400"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text"><span class='departments__info-label'>Automall: </span><span class='departments_info-value'>661-837-6400</span></span> </a> </li> <li class="elementor-icon-list-item"> <a href="tel:6616893970"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Fleet: 661-689-3970</span> </a> </li> <li class="elementor-icon-list-item"> <a href="tel:661-328-3600"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Jim Burke Ford<br> ARD 9847 <br>661-328-3600</span> </a> </li> <li class="elementor-icon-list-item"> <a href="tel:661-837-6400"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Jim Burke Ford Lincoln<br> ARD 265262<br>661-837-6400</span> </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-261ab71f" data-id="261ab71f" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-39353d13 elementor-widget elementor-widget-image" data-id="39353d13" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <a href="https://jimburkeford-m2en.a5.prod2.jazelc.com"> <img width="800" height="182" src="https://images.jazelc.com/uploads/jimburkeford-m2en/Jim-Burke-Ford-Footer-dealer-logo-v1-1024x233.png" class="attachment-large size-large wp-image-1970" alt="Jim Burke Ford Footer Dealer Logo V1" loading="lazy" sizes="(max-width: 800px) 100vw, 800px" data-jzl-lazy-src="https://images.jazelc.com/uploads/jimburkeford-m2en/Jim-Burke-Ford-Footer-dealer-logo-v1-1024x233.png" data-jzl-lazy-srcset="https://images.jazelc.com/uploads/jimburkeford-m2en/Jim-Burke-Ford-Footer-dealer-logo-v1-1024x233.png 1024w, https://images.jazelc.com/uploads/jimburkeford-m2en/Jim-Burke-Ford-Footer-dealer-logo-v1-300x68.png 300w, https://images.jazelc.com/uploads/jimburkeford-m2en/Jim-Burke-Ford-Footer-dealer-logo-v1-768x175.png 768w, https://images.jazelc.com/uploads/jimburkeford-m2en/Jim-Burke-Ford-Footer-dealer-logo-v1-1536x350.png 1536w, https://images.jazelc.com/uploads/jimburkeford-m2en/Jim-Burke-Ford-Footer-dealer-logo-v1.png 1585w" data-controller="jzl-lazy-load" /> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-63af7004 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="63af7004" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1980e32f" data-id="1980e32f" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-3d0d6716 elementor-widget elementor-widget-text-editor" data-id="3d0d6716" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <span style="font-weight:600;">Downtown Showroom: </span>: 2001 Oak St Bakersfield, CA 93301-3010 | <span style="font-weight:600;"> Automall Showroom: </span>: 5300 Gasoline Alley Dr Suite B Bakersfield, CA 93313 </div> </div> </div> <div class="elementor-element elementor-element-496605b elementor-widget__width-auto elementor-widget elementor-widget-text-editor" data-id="496605b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>New Ford Research: </p> </div> </div> </div> <div class="elementor-element elementor-element-1749b85e elementor-align-left elementor-icon-list--layout-inline elementor-widget__width-auto elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="1749b85e" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/ford-f150-lightning/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">2024 Ford F-150 Lightning</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/2023-ford-f-150-bakersfield-ca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">2024 Ford F-150</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/maverick/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">2024 Ford Maverick</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/models/2023/Ford/Mustang%20Mach-E/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">2024 Mustang Mach-E</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/compare-ford-f-150-bakersfield-ca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Ford F-150 Comparison</span> </a> </li> </ul> </div> </div> <div class="elementor-element elementor-element-ec299e2 elementor-align-left elementor-icon-list--layout-inline elementor-widget__width-auto elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="ec299e2" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/new-ford-f-150s-for-sale-in-bakersfield-ca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">New Ford F-150</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/new-ford-f-250s-for-sale-in-bakersfield-ca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">New Ford F-250</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/new-ford-f-350s-for-sale-in-bakersfield-ca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">New Ford F-350</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/new-ford-rangers-for-sale-in-bakersfield-ca/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">New Ford Ranger</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/new-ford-explorers-for-sale-in-bakersfield-ca/%20"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">New Ford Explorer</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/new-ford-broncos-for-sale-in-bakersfield-ca/%20"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">New Ford Bronco</span> </a> </li> </ul> </div> </div> <div class="elementor-element elementor-element-90ae9fa elementor-align-left elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="90ae9fa" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/definitions-disclosures/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Definitions & Disclosures</span> </a> </li> </ul> </div> </div> <div class="elementor-element elementor-element-10243d8b elementor-widget elementor-widget-text-editor" data-id="10243d8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p>Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user “as is” without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable government fees and taxes, finance charges, electronic filing charges, and emission testing charges. Doc Fee = $85. Electronic Filing fee = $37. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.</p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3627cbad elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3627cbad" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f733c87" data-id="4f733c87" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-6bb67437 elementor-icon-list--layout-inline elementor-align-left elementor-tablet-align-center elementor-mobile-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="6bb67437" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/sitemap/"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Sitemap</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/cookie-policy"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">Cookie Policy</span> </a> </li> <li class="elementor-icon-list-item elementor-inline-item"> <a href="/privacy-policy/"> <span 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href="/fdcampaign-ddcr/?privacyrights=ccpa" target="_blank"><img width="29" height="14" src="https://images.jazelc.com/uploads/jimburkeford-m2en/privacyoptions29x14.png" class="attachment-full size-full wp-image-3753" alt="California Consumer Privacy Act (CCPA) Opt-Out Icon" loading="lazy" data-jzl-lazy-src="https://images.jazelc.com/uploads/jimburkeford-m2en/privacyoptions29x14.png" data-controller="jzl-lazy-load" /></a></figure><div class="elementor-image-box-content"><span class="elementor-image-box-title"><a href="/fdcampaign-ddcr/?privacyrights=ccpa" target="_blank">Your Privacy Choices</a></span></div></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3746688a" data-id="3746688a" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-6de7b5b elementor-icon-list--layout-inline elementor-align-right elementor-tablet-align-center elementor-mobile-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="6de7b5b" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span data-event="" data-event-details="eyJldmVudF9jb250ZW50IjoiIn0=" class="elementor-icon-list-text">All rights reserved</span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-6afaa603 elementor-widget__width-auto elementor-widget elementor-widget-jazel-ford-direct-ad-choices" data-id="6afaa603" data-element_type="widget" data-widget_type="jazel-ford-direct-ad-choices.default"> <div class="elementor-widget-container"> <a href="https://www.forddirect.com/adchoices" target="_blank" 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<div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-6faa073b elementor-view-default elementor-widget elementor-widget-icon" data-id="6faa073b" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="/service-appointment/"> <i aria-hidden="true" class="fas fa-wrench"></i> </a> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4546f506" data-id="4546f506" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-4226abbc elementor-view-default elementor-widget elementor-widget-icon" data-id="4226abbc" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="/hours-directions/"> <i aria-hidden="true" class="fas fa-map-marker-alt"></i> </a> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63186f29" data-id="63186f29" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-cf018fc elementor-view-default elementor-widget elementor-widget-icon" data-id="cf018fc" data-element_type="widget" data-widget_type="icon.default"> <div class="elementor-widget-container"> <div class="elementor-icon-wrapper"> <a class="elementor-icon" href="tel:661-328-3600"> <i aria-hidden="true" class="fas fa-phone-alt"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> <script> (function() { var readyPromises = []; function addReadyPromise(promise) { readyPromises.push(promise); } function waitPromises() { return Promise.all(readyPromises); } var updateObjectFns = []; function jzlAddAnalyticsUpdateObject(fn) { updateObjectFns.push(fn); } function jzlAnalyticsUpdateObject(obj, action, params) { for( var i = 0; i < updateObjectFns.length; i++ ) { updateObjectFns[i](obj, action, params); } } var postLoadActionFns = []; function jzlAddAnalyticsPostLoadAction(fn) { postLoadActionFns.push(fn); } function jzlAnalyticsPostLoadAction(obj, action) { for( var i = 0; i < postLoadActionFns.length; i++ ) { postLoadActionFns[i](obj, action); } } window.jzlAnalyticsAddReadyPromise = addReadyPromise; window.jzlAnalyticsWaitPromises = waitPromises; window.jzlAddAnalyticsUpdateObject = jzlAddAnalyticsUpdateObject; window.jzlAnalyticsUpdateObject = jzlAnalyticsUpdateObject; 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(datalayerDef.hasOwnProperty(subkey)) { var subkeyDefs = datalayerDef[subkey]; var values = {}; for (var fieldName in subkeyDefs) if (subkeyDefs.hasOwnProperty(fieldName)) { var fieldValue = subkeyDefs[fieldName]; if (fieldValue[0] === ":") { var varKey = fieldValue.substr(1); value = vars[varKey]; } else { value = fieldValue; } values[fieldName] = value; } datalayer[subkey] = values; } } return datalayer; } window.jzlAddAnalyticsPostLoadAction(function(jzlAnalyticsObject, action) { var prefix = jzlAnalyticsObject[ 'ford' ][ 'prefix' ]; var pageType = jzlAnalyticsObject[ 'load_page_type' ]; var pageSubType = jzlAnalyticsObject[ 'load_page_sub_type' ]; var isHome = pageType === "page" && pageSubType === "home"; var eventDetails = jzlAnalyticsObject['eventDetails'] || {}; var eventParams = eventDetails.params || {}; var eventTags = eventDetails.tags || {}; var srpFoundConditions = jzlAnalyticsObject['srp_found_conditions']; if ( Array.isArray(srpFoundConditions) && srpFoundConditions.length > 0 ) { srpFoundConditions = srpFoundConditions[0]; } var srpFoundVehicleTypes = jzlAnalyticsObject['srp_found_vehicle_types']; if ( Array.isArray(srpFoundVehicleTypes) && srpFoundVehicleTypes.length > 0 ) { srpFoundVehicleTypes = srpFoundVehicleTypes[0]; } jzlAnalyticsObject['year'] = eventDetails.year || jzlAnalyticsObject['year']; jzlAnalyticsObject['make'] = eventDetails.make || jzlAnalyticsObject['make']; jzlAnalyticsObject['model'] = eventDetails.model || jzlAnalyticsObject['model']; jzlAnalyticsObject['condition'] = eventDetails.condition || srpFoundConditions || 'all'; jzlAnalyticsObject['bodyType'] = eventDetails.bodyType || srpFoundVehicleTypes; jzlAnalyticsObject['nameplate'] = [jzlAnalyticsObject['make'], jzlAnalyticsObject['model']].join(' '); if (action === "AUTO5.INFINITE_SCROLL") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vls:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vls:content:infinite scroll"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row20(T)(1c)"); })(); } if (action === "AUTO5_VIEW_TYPE_CHANGED") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vls:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vls:content:view"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row20(T)(1c)"); })(); } if (action === "AUTO5.SPECIALS_CLICK") { (function() { var isForm = jzlAnalyticsObject[ 'specials_is_form' ]; var isTerms = jzlAnalyticsObject[ 'specials_is_terms' ]; var modelYear = jzlAnalyticsObject["specials_year"]; var make = jzlAnalyticsObject["specials_make"]; var model = jzlAnalyticsObject["specials_model"]; var nameplate = (make + ' ' + model).toLowerCase().trim(); if (isHome) { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":home:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "home:content:offer details"; jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = modelYear; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row15(T)(1c)"); } else { if (isForm) { jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = "specials:manufacturer incentives:vrfq"; jzlAnalyticsObject[ 'ford' ][ 'site_section' ] = "specials"; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = "specials"; jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = modelYear; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-overlay"; fireDtm(jzlAnalyticsObject, "row90(T)(2c)"); } else if (isTerms) { jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + ":specials:manufacturer incentives:content:action:" + nameplate; jzlAnalyticsObject['ford']['onclick'] = "vehicle:action:apr pdf"; jzlAnalyticsObject['ford'][ 'model_year' ] = modelYear; jzlAnalyticsObject['ford']['nameplate'] = nameplate; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row89(T)(1c)"); } } })(); } if (action === "AUTO5.COUPONS_CLICK") { (function() { if (isHome) { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":home:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "home:content:offer details"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row15(T)(1c)"); } else { var isPrint = jzlAnalyticsObject['coupon_is_print']; var isDetails = jzlAnalyticsObject['coupon_is_details']; var isOfferDetailsClick = jzlAnalyticsObject['coupon_is_offer_details_click']; var isScheduleService = jzlAnalyticsObject['coupon_is_schedule_service']; var isPrintOffer = jzlAnalyticsObject['coupon_is_print_offer']; var isScrollOffers = jzlAnalyticsObject['coupon_is_scroll_offers']; var isApplyNow = jzlAnalyticsObject['coupon_is_apply_now']; var isSeeAllOffers = jzlAnalyticsObject['coupon_is_see_all_offers']; var isQuestionSubmit = jzlAnalyticsObject['coupon_is_question_submit']; var action = eventParams.actionType; var isHandled = false; var mapping = { "oil-change": { type: "oil change advice", label: "row114(T)(1c)" }, // row114(T) "oil-change-advice": { type: "oil change advice", label: "row117(T)(1c)" }, // row117(T) "brake-service": { type: "brake service", label: "row118(T)(1c)" }, // row118(T) "brake-service-advice": { type: "brake service advice", label: "row120(T)(1c)" }, // row120(T) "battery-service": { type: "battery service", label: "row122(T)(1c)" }, // row122(T) "battery-service-advice": { type: "battery service advice", label: "row123(T)(1c)" }, // row123(T) "tire-care": { type: "tire care", label: "row126(T)(1c)" }, // row126(T) -- old "tire-care-advice": { type: "tire care advice", label: "row126(T)(1c)" }, // row126(T) "general-service-advice": { type: "general service advice", label: "row114(T)(1c)" }, // row114(T) }; var mappedInfo = mapping[pageType]; if (mappedInfo != null) { if (isPrintOffer) { action = "print offer"; } else if (isDetails) { action = "offer details click"; } else if (isOfferDetailsClick) { action = "offer details click"; } else if (isScheduleService) { action = "schedule service"; } else if (isPrint) { action = "print"; } else if (isScrollOffers) { action = "scroll offers"; } else if (isApplyNow) { action = "apply now"; } else if (isSeeAllOffers) { action = "see all offers"; } else if (isQuestionSubmit) { action = "question submit"; } else { action = "question submit"; } var mappedPageType = mappedInfo.type; var label = mappedInfo.label; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":service:" + mappedPageType + ":content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = mappedPageType + ":content:" + action; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, label); isHandled = true; } if (!isHandled) { if (isPrint) { action = "print"; } else if (isDetails) { action = "view offer details"; } else if (isScheduleService) { action = "schedule service"; } jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":specials:service and parts specials:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "specials:service and parts specials:content:" + action; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row87(T)(1c)"); } } })(); } if (action === "AUTO5.SEARCH_SRP_NO_RESULT") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); var foundVehicleTypes = jzlAnalyticsObject['srp_found_vehicle_types'] || []; var vehicleCategory = foundVehicleTypes[0] || ""; jzlAnalyticsObject['ford']['page_name'] = condition + ":si:vls:no results:contact"; jzlAnalyticsObject['ford']['nameplate'] = nameplate; jzlAnalyticsObject['ford']['site_section'] = "search inventory"; var hierarchy = ["shopping tools:contact", vehicleCategory, nameplate]; hierarchy = hierarchy.filter(function(segment) { return segment != null && segment !== ''; }); jzlAnalyticsObject['ford']['hierarchy'] = hierarchy.join(':'); jzlAnalyticsObject['ford']['action_name'] = "global-overlay"; fireDtm(jzlAnalyticsObject, "row49(T)(2c)"); })(); } if (action === "AUTO5.GO_TO_COMPARE_PAGE") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vls:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vls:content:compare"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = condition + ":si:vehicle compare"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row30(T)(1c)"); })(); } if (action === "AUTO5.SEARCH_SRP") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); var foundVehicleTypes = jzlAnalyticsObject[ 'srp_found_vehicle_types' ] || []; var vehicleCategory = ""; if (foundVehicleTypes.length === 1) { vehicleCategory = foundVehicleTypes[0]; } jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = condition + ":si:vls"; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = "shopping tools:search inventory-vls"; if (vehicleCategory !== "") { jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += ":" + vehicleCategory; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += ":" + nameplate; } } jzlAnalyticsObject[ 'ford' ][ 'site_section' ] = "search inventory"; jzlAnalyticsObject[ 'ford' ][ 'search_depth' ] = "0:" + jzlAnalyticsObject['srp_count']; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "si-results-load"; // Check the flag to see if we just landed on this SRP. // We only fire the event if we didn't do so. // Otherwise, we clear the flag, so that switching to other SRPs will // continue to fire. if (jzlAnalyticsObject[ 'ford' ][ 'is_srp' ]) { jzlAnalyticsObject[ 'ford' ][ 'is_srp' ] = false; } else { fireDtm(jzlAnalyticsObject, "row19(T)(11c)"); // CSC-4826 // also fire 'jvx-html-dcr' jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "jvx-html-dcr"; fireDtm(jzlAnalyticsObject, "row19(T)(11c)"); } })(); } if (action === "AUTO5.VDP_VIEW") { (function() { var nameplate = (jzlAnalyticsObject[ 'vdp_make' ] + ' ' + jzlAnalyticsObject[ 'vdp_model' ]).toLowerCase().trim(); var condition = jzlAnalyticsObject[ 'vdp_condition' ]; var vehicleCategory = (jzlAnalyticsObject[ 'vdp_category' ] || "").toLowerCase().trim(); var modelYear = jzlAnalyticsObject[ 'vdp_modelyear' ]; jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = condition + ":si:vehicle details"; /** * CSC-5185 - Separate inclusion of vehicleCategory and nameplate so we don't lose nameplate * if vehicleCategory doesn't exist. This pattern exists a couple of times in * this file but let's fix it per request to minimize effect. */ jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = "shopping tools:search inventory-vls"; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += vehicleCategory !== "" ? ":" + vehicleCategory : ""; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += nameplate !== "" ? ":" + nameplate : ""; jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = modelYear; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'lead_type' ] = "si:vls"; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "si-details-load"; // Check the flag to see if we just landed on this VDP. // We only fire the event if we didn't do so. // Otherwise, we clear the flag, so that switching to other VDPs will // continue to fire. if (jzlAnalyticsObject[ 'ford' ][ 'is_vdp' ]) { jzlAnalyticsObject[ 'ford' ][ 'is_vdp' ] = false; } else { fireDtm(jzlAnalyticsObject, "row32(T)(11c)"); // CSC-4826 // also fire 'jvx-html-dcr' jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "jvx-html-dcr"; fireDtm(jzlAnalyticsObject, "row32(T)(11c)"); } })(); } if (action === "AUTO5.REDEEM_INCENTIVE") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; var bodyType = eventDetails.bodyType || jzlAnalyticsObject[ 'vdp_bodytype' ]; var srpType = pageSubType === "srp" ? "vls" : "vehicle details"; var label = pageSubType === "srp" ? "row28(T)(2c)" : "row38(T)(2c)"; jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = condition + ":si:" + srpType + ":redeem offer"; jzlAnalyticsObject[ 'ford' ][ 'site_section' ] = "search inventory"; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = "shopping tools:redeem offer:" + bodyType + ":" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-overlay"; fireDtm(jzlAnalyticsObject, label); })(); } if (action === "AUTO5.WINDOW_STICKER") { (function() { var year = eventDetails.year || jzlAnalyticsObject[ 'vdp_year' ]; var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; var vehicleCategory = eventDetails.bodyType || jzlAnalyticsObject[ 'vdp_bodytype' ]; vehicleCategory = Array.isArray(vehicleCategory) ? vehicleCategory[0] : vehicleCategory; vehicleCategory = vehicleCategory != null ? vehicleCategory.toLowerCase() : 'unavailable'; var nameplate = [make, model].join(' ').toLowerCase().trim(); var srpType = pageSubType === "srp" ? "vls" : "vehicle details"; var label = pageSubType === "srp" ? "row23(T)(4c)" : "row46(T)(4c)"; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:" + srpType + ":view window sticker:" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:" + srpType + ":view window sticker:" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:window sticker"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = srpType + ":window sticker"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = year jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = 'shopping tools:search inventory-vls:' + vehicleCategory + ':' + nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "window-sticker"; fireDtm(jzlAnalyticsObject, label); })(); } if (action === "AUTO5.CTA_CLICK") { (function() { var actionType = eventParams.actionType || jzlAnalyticsObject[ 'cta_actiontype' ]; var year = eventDetails.year || jzlAnalyticsObject[ 'cta_year' ]; var make = eventDetails.make || jzlAnalyticsObject[ 'cta_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'cta_model' ]; var conditions = eventDetails.conditions || jzlAnalyticsObject[ 'cta_conditions' ]; var vehicleCategory = eventDetails.bodyType || jzlAnalyticsObject[ 'cta_bodytype' ]; vehicleCategory = Array.isArray(vehicleCategory) ? vehicleCategory[0] : vehicleCategory; vehicleCategory = vehicleCategory != null ? vehicleCategory.toLowerCase() : 'unavailable'; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = (conditions && conditions.length) === 1 ? conditions[0].toLowerCase() : "all"; var srpType = ( pageSubType === "srp" ) ? 'vls' : 'vehicle details'; if ( actionType === "form" && pageType === "inventory" ) { (function() { var label; var actionCode; var pageNamePostfix = null; var hierarchyCode; var sectionCode; var ctaLabel = (jzlAnalyticsObject[ 'cta_label' ] || "").toLowerCase(); var actionSubType = eventParams.actionSubType || ''; if (handleFmccPrequalifyEvent(actionSubType, srpType, prefix, nameplate, eventDetails)) { return; } if (pageSubType === "srp") { if (ctaLabel === "text us" || actionSubType === 'text-us') { actionCode = "text us"; hierarchyCode = "text us"; sectionCode = "search inventory"; label = "row26(T)(2c)"; } else if (ctaLabel === "confirm availability" || actionSubType === 'confirm-availability') { actionCode = "confirm availability"; hierarchyCode = "confirm availability"; sectionCode = "search inventory"; label = "row28(T)(2c)"; } else { actionCode = "vrfq"; hierarchyCode = "get quote"; sectionCode = "get quote"; label = "row22(T)(2c)"; } } else if ( pageSubType === 'vdp' ) { if (ctaLabel === "text us" || actionSubType === 'text-us') { actionCode = "text us"; hierarchyCode = "text us"; sectionCode = "search inventory"; label = "row36(T)(2c)"; } else if (ctaLabel === "confirm availability" || actionSubType === 'confirm-availability') { actionCode = "confirm availability"; hierarchyCode = "confirm availability"; sectionCode = "search inventory"; label = "row40(T)(2c)"; } else if (ctaLabel === "more-info" || actionSubType === 'more-info') { actionCode = "vrmi"; pageNamePostfix = "vin" hierarchyCode = "more info"; sectionCode = "search inventory"; label = "row44(T)(2c)"; } else { actionCode = "vrfq"; pageNamePostfix = "vin"; hierarchyCode = "get quote"; sectionCode = "get quote"; label = "row34(T)(2c)"; } } jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = condition + ":si:" + srpType + ":" + actionCode; jzlAnalyticsObject[ 'ford' ][ 'site_section' ] = sectionCode; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = "shopping tools:" + hierarchyCode; if (vehicleCategory !== "") { jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += ":" + vehicleCategory; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += ":" + nameplate; } } jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = year; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-overlay"; fireDtm(jzlAnalyticsObject, label, { pageNamePostfix: pageNamePostfix }); })(); } else if (actionType === "edmunds-sms") { (function() { var label; if (pageSubType === "srp") { label = "edmunds sms srp (2c)"; } else { label = "edmunds sms vdp (2c)"; } jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = condition + ":si:" + srpType + ":edmunds sms"; jzlAnalyticsObject[ 'ford' ][ 'site_section' ] = "search inventory"; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = "shopping tools:edmunds sms"; if (vehicleCategory !== "") { jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += ":" + vehicleCategory; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] += ":" + nameplate; } } jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = year; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-overlay"; fireDtm(jzlAnalyticsObject, label); })(); } function handleFmccPrequalifyEvent(actionSubType, pageName, prefix, nameplate, eventDetails) { if (actionSubType !== 'fmcc-prequalify' || eventDetails == null) { return false; } var condition = 'other'; if (eventDetails.conditions != null) { var lowerCasedCondition = eventDetails.conditions.toLowerCase(); condition = lowerCasedCondition.indexOf('new') >= 0 ? 'new' : 'used'; } var action = pageName === 'vls' ? "content:get prequalified" : "get prequalified"; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; jzlAnalyticsObject['ford']['onclick'] = [condition, "si", pageName, action].join(':'); jzlAnalyticsObject['ford']['onclick_link_name'] = [prefix, condition, "si", pageName, "content:action", nameplate].join(':'); fireDtm(jzlAnalyticsObject, "row21(T)(1c)"); return true; } })(); } if (action === "AUTO5.VDP_IMAGE_GALLERY_FULLSCREEN") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action:" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:fullscreen photo"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:fullscreen photo"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:fullscreen photo"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.BACK_TO_SEARCH_RESULTS_VDP") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var foundConditions = eventDetails.condition || jzlAnalyticsObject[ 'srp_found_conditions' ]; if (Array.isArray(foundConditions) && foundConditions.length === 1) { condition = foundConditions[0]; } if (condition == null) { condition = jzlAnalyticsObject[ 'vdp_condition' ]; } if (condition == null) { condition = "all"; } jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== '') { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:back to search"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:back to search"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:back to search"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.VDP_IMAGE_GALLERY_LEFT_NAV") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action:" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:photo scroll"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:photo scroll"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:photo scroll"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.VDP_IMAGE_GALLERY_RIGHT_NAV") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action:" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:photo scroll"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:photo scroll"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:photo scroll"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.VDP_IMAGE_GALLERY_VIDEO_PLAY") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:video play"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:video play"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:video play"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.VDP_IMAGE_GALLERY_THUMBNAIL_CLICK") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:photo click"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:photo click"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:photo click"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.FEATURE_TAB") { (function() { if ( pageType === 'ford-protect' ) { // ======= // row156(T)(1c) - Fires on click of accordions on a Ford Protect page // ======= var featureName = eventDetails['event_content']; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":service:fordprotect:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "fordprotect:content:accordion:" + featureName; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row156(T)(1c)"); } else { // ======= // row33(T)(1c) - Fires on click of print, email, payment calculator, info table, photo scroll // ======= var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; var featureCategory = jzlAnalyticsObject[ 'vdp_feature_category' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:" + featureCategory; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:" + featureCategory; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:" + featureCategory; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); } })(); } if (action === "AUTO5.SIDEBAR_FILTER_RANGE_CHANGED") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); var filterName = (jzlAnalyticsObject[ 'srp_filter_name' ] || "").toLowerCase(); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vls:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vls:content:filter:" + filterName; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.SIDEBAR_FILTER_VALUE_TOGGLE") { (function() { if ( eventDetails.isActive || jzlAnalyticsObject[ 'srp_filter_is_checked' ]) { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); var filterName = (eventDetails.filterName || jzlAnalyticsObject[ 'srp_filter_name' ] || "").toLowerCase(); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vls:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vls:content:filter:" + filterName; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); } })(); } if (action === "AUTO5.SIDEBAR_FILTER_VISIBILITY") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); var filterName = (jzlAnalyticsObject[ 'srp_filter_name' ] || "").toLowerCase(); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vls:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vls:content:filter:" + filterName; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.SAVE_VEHICLE") { (function() { var year = jzlAnalyticsObject[ 'year' ] || jzlAnalyticsObject[ 'vdp_year' ]; var make = jzlAnalyticsObject[ 'make' ] || jzlAnalyticsObject[ 'vdp_make' ]; var model = jzlAnalyticsObject[ 'model' ] || jzlAnalyticsObject[ 'vdp_model' ]; var condition = jzlAnalyticsObject[ 'condition' ] || jzlAnalyticsObject[ 'vdp_condition' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var srpType = pageSubType === "srp" ? "vls:content" : pageSubType === "vdp" ? "vehicle details:content" : "vehicle compare:content"; var label = pageSubType === "srp" ? "row20(T)(1c)" : pageSubType === "vdp" ? "row33(T)(1c)" : "row31(T)(1c)"; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:" + srpType + ":action"; if (pageSubType === "compare") { jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle compare:save"; } else { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:" + srpType + ":add:favorite"; } if (pageSubType === "vdp") { jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:add:favorite"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:add:favorite"; } jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = year; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, label); })(); } if (action === "AUTO5.UNSAVE_VEHICLE") { (function() { var year = jzlAnalyticsObject[ 'year' ] || jzlAnalyticsObject[ 'vdp_year' ]; var make = jzlAnalyticsObject[ 'make' ] || jzlAnalyticsObject[ 'vdp_make' ]; var model = jzlAnalyticsObject[ 'model' ] || jzlAnalyticsObject[ 'vdp_model' ]; var condition = jzlAnalyticsObject[ 'condition' ] || jzlAnalyticsObject[ 'vdp_condition' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var srpType = pageSubType === "srp" ? "vls:content" : pageSubType === "vdp" ? "vehicle details:content" : "vehicle compare:content"; var label = pageSubType === "srp" ? "row20(T)(1c)" : pageSubType === "vdp" ? "row33(T)(1c)" : "row31(T)(1c)"; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:" + srpType + ":action"; if (pageSubType === "compare") { jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle compare:remove"; } else { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:" + srpType + ":remove:favorite"; } if (pageSubType === "vdp") { jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:remove:favorite"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:remove:favorite"; } jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = year; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, label); })(); } if (action === "AUTO5.ADD_SUBSCRIPTION_VEHICLE") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; var srpType = pageSubType === "srp" ? "vls:content" : "vehicle details"; var label = pageSubType === "srp" ? "row20(T)(1c)" : "row33(T)(1c)"; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:" + srpType + ":content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:" + srpType + ":add:alert"; if (pageSubType === "vdp") { jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:add:alert"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:add:alert"; } jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, label); })(); } if (action === "AUTO5.REMOVE_SUBSCRIPTION_VEHICLE") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; var srpType = pageSubType === "srp" ? "vls:content" : "vehicle details"; var label = pageSubType === "srp" ? "row20(T)(1c)" : "row33(T)(1c)"; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:" + srpType + ":content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:" + srpType + ":remove:alert"; if (pageSubType === "vdp") { jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:remove:alert"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:remove:alert"; } jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, label); })(); } if (action === "AUTO5.CARFAX_LOGO_CLICK") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:carfax"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row20(T)(1c)"); })(); } if (action === "AUTO5.AUTOCHECK_LOGO_CLICK") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var srpType = 'unavailable'; switch(pageSubType) { case 'srp': srpType = 'vls'; break; case 'vdp': srpType = 'vehicle details' break; } jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:" + srpType + ":content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:autocheck"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row20(T)(1c)"); })(); } if (action === "AUTO5.CHANGE_SORT_ORDER") { (function() { var condition = buildCondition(jzlAnalyticsObject, pageSubType); var nameplate = buildNameplate(jzlAnalyticsObject); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vls:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vls:content:sort by"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row20(T)(1c)"); })(); } if (action === "AUTO5.FBSHARE") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:share"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:share"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:share"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.TWEET") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:tweet"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:tweet"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:tweet"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.PAYMENT_CALCULATOR") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:payment estimator"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:payment estimator"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:payment estimator"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "payment-estimator-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(8c)"); })(); } if (action === "AUTO5.EMAIL") { (function() { var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); var condition = eventDetails.condition || jzlAnalyticsObject[ 'vdp_condition' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] += ":" + nameplate; } jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = condition + ":si:vehicle details:share"; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:share"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:share"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); })(); } if (action === "AUTO5.HPS_TAB_CLICK") { (function() { var tabName = eventDetails.tabName || jzlAnalyticsObject['hps_tab_name']; if (tabName == null || tabName === '') { return; } var lowerCasedTabName = tabName.toLowerCase(); var tabNameMap = { "price_range": "price", "make_model": "model", "vehicle_type": "body" }; if (lowerCasedTabName in tabNameMap) { lowerCasedTabName = tabNameMap[tabName]; } else if (lowerCasedTabName.indexOf('vehicle type') >= 0 || lowerCasedTabName.indexOf('body') >= 0) { lowerCasedTabName = "body"; } else if (lowerCasedTabName.indexOf('make') >= 0 || lowerCasedTabName.indexOf('model') >= 0) { lowerCasedTabName = "model"; } else if (lowerCasedTabName.indexOf('price') >= 0) { lowerCasedTabName = "price"; } jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":home:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "home:content:" + lowerCasedTabName + " search"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row15(T)(1c)"); })(); } if (action === "AUTO5.FTS_INPUT_SUBMITTED") { (function() { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":home:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "home:content:search"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row15(T)(1c)"); })(); } if (action === "AUTO5.PAYMENT_CALCULATOR_CTA") { (function() { var ctaTitle = eventDetails.calculator_type || jzlAnalyticsObject[ 'cta_title' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":finance:payment calculator:" + ctaTitle + ":calculate"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "finance:payment calculator:" + ctaTitle + ":calculate"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row143(T)(1c)"); })(); } if (action === "AUTO5.BROCHURE_DOWNLOAD") { (function() { var brochureName = eventDetails['brochure_name'] || jzlAnalyticsObject[ 'brochure_name' ]; if ( !brochureName ) { brochureName = eventDetails['event_content'] || ''; } brochureName = brochureName.trim().toLowerCase(); if ( pageType === 'ford-protect' ) { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":service:fordprotect:download"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "fordprotect:brochure download:" + brochureName; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "fordprotect:pdf brochure"; } else { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":ford brochures:" + brochureName + ":download"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "ford brochures:brochure download:" + brochureName; jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = "ford brochures"; jzlAnalyticsObject[ 'ford' ][ 'site_section' ] = "ford brochures"; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = "ford brochures"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "ford brochures:pdf brochure"; } jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:pdf brochure"; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-download"; fireDtm(jzlAnalyticsObject, "row56(T)(7c)"); })(); } if (action === "AUTO5.INCENTIVES_POPUP_OPEN") { (function() { var year = eventDetails.year || jzlAnalyticsObject[ 'vdp_year' ]; var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = "specials:manufacturer incentives:vrfq"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = year; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-overlay"; fireDtm(jzlAnalyticsObject, "row90(T)(2c)"); })(); } if (action === "AUTO5.a5-redeem-incentive-event") { (function() { var year = eventDetails.year || jzlAnalyticsObject[ 'vdp_year' ]; var make = eventDetails.make || jzlAnalyticsObject[ 'vdp_make' ]; var model = eventDetails.model || jzlAnalyticsObject[ 'vdp_model' ]; var nameplate = [make, model].join(' ').toLowerCase().trim(); jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = "specials:manufacturer incentives:vrfq"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = nameplate; jzlAnalyticsObject[ 'ford' ][ 'model_year' ] = year; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-overlay"; fireDtm(jzlAnalyticsObject, "row90(T)(2c)"); })(); } if (action === "AUTO5.GOOGLE_MAP_CLICK") { (function() { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":contact us:hours and directions:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "contact us:content:map click"; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row163(T)(1c)"); })(); } if (action === "AUTO5.DOWNLOAD_COLLISION_GUIDE" || action === "AUTO5.GO_TO_COLLISION_SECTION") { (function() { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":service:collision:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "collision:content:collision guide"; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row128(T)(1c)"); })(); } if (action === "AUTO5.DOWNLOAD_CPO_BROCHURE") { (function() { var brochureName = jzlAnalyticsObject[ 'click_file_name' ]; var brochureNameWithoutExtension = brochureName.substring(0, brochureName.lastIndexOf('.')); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":cpo overview:download"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "cpo overview:brochure download:" + brochureNameWithoutExtension; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-download"; fireDtm(jzlAnalyticsObject, "row59(T)(7c)"); })(); } if (action === "AUTO5.REVIEW_CTA_CLICK") { (function() { var linkName = jzlAnalyticsObject[ 'link_name' ]; jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":service:review:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "review:content:" + linkName; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row98(T)(1c)"); })(); } if (action === "FORM.SUBMITCLICK") { (function() { var formType = jzlAnalyticsObject[ 'form_type' ]; var ctaLabel = jzlAnalyticsObject[ 'cta_label' ]; var pageName, hierarchy, vdpVehicleData; var actionLabel, year, make, model, condition, bodyType, nameplate = ''; if ( ctaLabel && ctaLabel !== '' ) { switch( ctaLabel ) { case 'text us': // ======= // row27(PL)(2c) - Fire on load of text us completion // row39(PL)(2c) - Fire on load of text us completion within vehicle details page // ======= switch (pageSubType) { case 'srp': year = jzlAnalyticsObject['year'] || ''; make = jzlAnalyticsObject['make'] || ''; model = jzlAnalyticsObject['model'] || ''; condition = jzlAnalyticsObject['condition'] || ''; bodyType = jzlAnalyticsObject['bodyType'] || ''; nameplate = [make, model].join(' ').toLowerCase().trim(); pageName = [condition, 'si:vls:text us:thank you']; actionLabel = 'row27(PL)(2c)'; break; case 'vdp': vdpVehicleData = jzlAnalyticsObject['vdp_vehicle'] || []; year = vdpVehicleData.year || ''; make = vdpVehicleData.make || ''; model = vdpVehicleData.model || ''; condition = vdpVehicleData.condition || ''; nameplate = [make, model].join(' ').toLowerCase().trim(); bodyType = vdpVehicleData ? vdpVehicleData.category : ''; pageName = [condition, 'si:vehicle details:text us:thank you']; actionLabel = 'row39(PL)(2c)'; break; } hierarchy = ['shopping tools:text us', bodyType, nameplate].filter(function (segment) { return segment && segment.trim() !== ''; }); jzlAnalyticsObject['ford']['action_name'] = 'global-overlay'; jzlAnalyticsObject['ford']['page_name'] = pageName.join(':'); jzlAnalyticsObject['ford']['site_section'] = 'search inventory'; jzlAnalyticsObject['ford']['hierarchy'] = hierarchy.join(':'); jzlAnalyticsObject['ford']['model_year'] = year; jzlAnalyticsObject['ford']['nameplate'] = nameplate; fireDtm(jzlAnalyticsObject, actionLabel); break; case 'request more info': // ======= // row45(T)(21c) - Fire on submission of form for request more information in vehicle page // ======= if ( pageSubType === 'vdp' ) { vdpVehicleData = jzlAnalyticsObject['vdp_vehicle'] || []; year = vdpVehicleData.year || ''; make = vdpVehicleData.make || ''; model = vdpVehicleData.model || ''; condition = vdpVehicleData.condition || ''; nameplate = [make, model].join(' ').toLowerCase().trim(); bodyType = vdpVehicleData ? vdpVehicleData.category : ''; pageName = [condition, 'si:vehicle details:vrmi:thank you']; hierarchy = ['shopping tools:more info', bodyType, nameplate].filter(function (segment) { return segment && segment.trim() !== ''; }).join(':'); jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = 'vrmi-submit'; jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = pageName.join(':'); jzlAnalyticsObject[ 'ford' ][ 'site_section' ] = 'search inventory'; jzlAnalyticsObject[ 'ford' ][ 'hierarchy' ] = hierarchy; jzlAnalyticsObject[ 'ford' ][ 'lead_type' ] = 'si:vrmi'; jzlAnalyticsObject[ 'ford' ][ 'tool' ] = "event:lead submitted"; jzlAnalyticsObject[ 'ford' ][ 'tool_descriptor' ] = "vehicle details:more info"; jzlAnalyticsObject['ford']['model_year'] = year; jzlAnalyticsObject['ford']['nameplate'] = nameplate; fireDtm(jzlAnalyticsObject, 'row45(T)(21c)'); } break; } } else { switch( formType ) { case "service-question": (function () { if (pageType === "service-specials") { jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + ":specials:service and parts specials:content:submit"; jzlAnalyticsObject['ford']['onclick'] = "specials:service and parts specials:content:submit"; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; fireDtm(jzlAnalyticsObject, 'row86(T)(1c)'); } })(); break; case "quick-question": (function () { if (isHome) { jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + ":home:content:action"; jzlAnalyticsObject['ford']['onclick'] = "home:content:quick question"; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; fireDtm(jzlAnalyticsObject, 'row15(T)(1c)'); } })(); break; case "redeem-offer-srp": case "redeem-offer-vdp": // ======= // row31(PL)(2c) - Fire on load of redeem offer completion // row41(PL)(2c) - Fire on load of redeem offer completion within vehicle details page // ======= switch (pageSubType) { case 'srp': year = eventDetails.year || ''; make = eventDetails.make || ''; model = eventDetails.model || ''; condition = eventDetails.condition || ''; bodyType = eventDetails.bodyType.join(' ') || ''; nameplate = [make, model].join(' ').toLowerCase().trim(); pageName = [condition, 'si:vls:redeem offer:thank you']; actionLabel = 'row31(PL)(2c)'; break; case 'vdp': vdpVehicleData = jzlAnalyticsObject['vdp_vehicle'] || []; year = vdpVehicleData.year || ''; make = vdpVehicleData.make || ''; model = vdpVehicleData.model || ''; condition = vdpVehicleData.condition || ''; nameplate = [make, model].join(' ').toLowerCase().trim(); bodyType = vdpVehicleData ? vdpVehicleData.category : ''; pageName = [condition, 'si:vehicle details:redeem offer:thank you']; actionLabel = 'row41(PL)(2c)'; break; } hierarchy = ['shopping tools:redeem offer', bodyType, nameplate].filter(function (segment) { return segment && segment.trim() !== ''; }); jzlAnalyticsObject['ford']['action_name'] = 'global-overlay'; jzlAnalyticsObject['ford']['page_name'] = pageName.join(':'); jzlAnalyticsObject['ford']['site_section'] = 'search inventory'; jzlAnalyticsObject['ford']['hierarchy'] = hierarchy.join(':'); jzlAnalyticsObject['ford']['model_year'] = year; jzlAnalyticsObject['ford']['nameplate'] = nameplate; fireDtm(jzlAnalyticsObject, actionLabel); break; case 'employment-application': if ( pageType === "careers" ) { // ======= // row166(T)(1c) - Fire when Visitor successfully submits Application form // ======= jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + "about us:careers:send cv"; jzlAnalyticsObject['ford']['onclick'] = "about us:careers:send cv"; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; fireDtm(jzlAnalyticsObject, 'row166(T)(1c)'); } else { // ======= // row170(T)(2c) - Fire when submitting the form. // ======= jzlAnalyticsObject['ford']['action_name'] = 'global-overlay'; jzlAnalyticsObject['ford']['page_name'] = "about us:employment application:thank you"; jzlAnalyticsObject['ford']['site_section'] = 'about us'; jzlAnalyticsObject['ford']['hierarchy'] = "about us"; jzlAnalyticsObject['ford']['model_year'] = ""; jzlAnalyticsObject['ford']['nameplate'] = ""; fireDtm(jzlAnalyticsObject, 'row170(T)(2c)'); } break; } } })(); } if (action === "BLOG_ACTION.LINK_CLICK") { (function() { var clickType = jzlAnalyticsObject[ 'action_click_type' ]; var dtmClickType = "archive"; if (clickType === "category" || clickType === "tag") { dtmClickType = "tag"; } else if (clickType === "photo") { dtmClickType = "picture click"; } else if (clickType === "more") { dtmClickType = "archive"; } var label = null; if (pageSubType === "post") { var title = (jzlAnalyticsObject['page_title'] || "untitled").toLowerCase(); jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":about us:blog:" + title + ":content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "about us:blog:" + title + ":content:" + dtmClickType; label = "row156(T)(1c)"; } else { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":about us:blog:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "about us:blog:content:" + dtmClickType; label = "row158(T)(1c)"; } jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, label); })(); } if ( action === 'GALLERY.INTERACT' || action === 'BILLBOARD.INTERACT' ) { (function() { jzlAnalyticsObject[ 'ford' ][ 'onclick_link_name' ] = prefix + ":home:content:action"; jzlAnalyticsObject[ 'ford' ][ 'onclick' ] = "home:content:billboard"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row15(T)(1c)"); })(); } if (action === "ADCHOICES.CLICK") { (function() { jzlAnalyticsObject[ 'ford' ][ 'page_name' ] = "help:aboutads"; jzlAnalyticsObject[ 'ford' ][ 'action_name' ] = "global-overlay"; jzlAnalyticsObject[ 'ford' ][ 'nameplate' ] = ""; fireDtm(jzlAnalyticsObject, "row11(T)(2c)"); })(); } if (action === "ACCORDION.TOGGLE") { (function() { var title = eventDetails.title != null ? eventDetails.title.trim() : ''; var hierarchy = jzlAnalyticsObject['ford']['hierarchy']; // row62(T)(1c) - Fire on toggle of Pickup & Delivery page accordion setAndFireDtm(jzlAnalyticsObject, 'row62(T)(1c)', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':' + hierarchy + ':content:action', 'onclick': hierarchy + ':content:accordion:' + title, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); })(); } if (action === "AUTO5.BUY_NOW") { (function() { var page = pageSubType === "srp" ? "vls" : "vehicle details"; var condition = buildCondition(jzlAnalyticsObject, pageSubType, true); var nameplate = getNameplate(jzlAnalyticsObject) || buildNameplate(jzlAnalyticsObject); jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + ":" + condition + ":si:" + page + ":content:action"; if (nameplate !== "") { jzlAnalyticsObject['ford']['onclick_link_name'] += ":" + nameplate; } jzlAnalyticsObject['ford']['nameplate'] = nameplate; jzlAnalyticsObject['ford']['onclick'] = condition + ":si:" + page + ":content:model e buy now"; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row21(T)(1c)"); })(); } if (action === "GLOBAL_ACTION.LINK_CLICK") { (function() { //Let these page types be handled by specific tagging from dispatcher const customTaggingPages = [ 'ford-ev-vhp-lightning', 'ford-ev-vhp-mach-e', 'ford-ev-charging', 'ford-ev-ownership', 'ford-bluecruise', 'ford-maverick-reveal', 'ford-connectivity', 'ford-pro-elite-service', ]; if (customTaggingPages.includes(pageType)) { return; } var inMain = jzlAnalyticsObject['action_in_main']; var href = jzlAnalyticsObject['action_href']; var actionText = jzlAnalyticsObject['action_inner_text']; var actionType = eventParams && eventParams.actionType != null ? eventParams.actionType : null; var actionName = eventDetails && eventDetails.name != null ? eventDetails.name : (actionText != null ? actionText.toString().toLowerCase() : null); var mapping = { "ford-quick-lane": { type: "quicklane", label: "row110(T)(1c)" }, // row110(T) "oil-change": { type: "oil change advice", label: "row116(T)(1c)" }, // row114(T) "oil-change-advice": { type: "oil change advice", label: "row116(T)(1c)" }, // row116(T) "ford-service-pricing": { type: "ford service pricing", label: "row118(T)(1c)" }, // row118(T) "brake-service": { type: "brake service advice", label: "row120(T)(1c)" }, // row118(T) "brake-service-advice": { type: "brake service advice", label: "row120(T)(1c)" }, // row120(T) "battery-service": { type: "battery service advice", label: "row122(T)(1c)" }, // row122(T) "battery-service-advice": { type: "battery service advice", label: "row123(T)(1c)" },// row123(T) "tire-care": { type: "tire care advice", label: "row126(T)(1c)" }, // row126(T) -- old "tire-care-advice": { type: "tire care advice", label: "row126(T)(1c)" }, // row126(T) "collision": { type: "collision", label: "row128(T)(1c)" }, // row128(T) "ford-owner-advantage-rewards": { type: "owner advantage", label: "row132(T)(1c)" }, // row132(T) "ford-fordpass-rewards": { type: "fordpass", label: "row137(T)(1c)" }, // row137(T) "ford-fordpass-landing": { type: "fordpass landingpage", label: "row143(T)(1c)" }, // row143(T) "ford-fordpass-rewards-credit-card": { type: "fordpass credit card", label: "row144(T)(1c)" }, // row144(T) "general-service-advice": { type: "general service advice", label: "row114(T)(1c)" }, // row120(T) "ford-accessories": { type: "shop accessories", label: "row140(T)(1c)" }, // row140(T) "parts-center": { type: "ford parts", label: "row107(T)(6c)" }, // row107(T) "ford-blue-advantage": { type: "ford blue advantage", label: "row54(T)(1c)" }, // row54(T) "ford-pickup-delivery": { type: "ford pickup & delivery", label: "row62(T)(1c)" }, // row62(T) "ford-ev-lifestyle": { type: "ev lifestyle", label: "row232(T)(1c)" }, // row232(T) "ford-ev-vhp-lightning": { type: "ev vhp lightning", label: "row244(T)(1c)" }, // row244(T) "ford-ev-vhp-mach-e": { type: "ev vhp mach-e", label: "row244(T)(1c)" }, "ford-ranger-reveal": { type: "ranger reveal", label: "row253(T)(1c)" }, // row244(T) "ford-f-150-reveal": { type: "f-150 reveal", label: "row256(T)(1c)" }, // row244(T) "inventory": { type: "inventory", label: "custom event" }, }; var mappedInfo = mapping[pageType]; var lowerCasedHref = href != null ? href.toLowerCase() : null; var contactLinkType = getLinkType(lowerCasedHref); var innerText = jzlAnalyticsObject['action_inner_text']?.toLowerCase() ?? null; if (handleContactRelatedLinks(contactLinkType, inMain)) { return; } if (contactLinkType != null || mappedInfo == null) { jzlAnalyticsObject['eventDetails'] = {}; return; } if (handleFordPassLinks(actionType, mappedInfo)) { return; } if (handleFordPassRewardsExitLinks(mappedInfo, lowerCasedHref)) { return; } if (handleFordAccessoriesPageLinks(mappedInfo, lowerCasedHref)) { return; } if (handleFordCreditCardPageLinks(mappedInfo, lowerCasedHref)) { return; } if (handleFordBlueAdvantagePageLinks(mappedInfo, lowerCasedHref)) { return; } if (handleFindDealerVanityLandingPageLinks(mappedInfo, lowerCasedHref)) { return; } if (handleFordServicePricingPageLinks(actionName, mappedInfo)) { return; } if (handleFordPassLandingPageLinks(actionType, mappedInfo, lowerCasedHref)) { return; } if (handleFordPickUpAndDeliveryPageLinks(jzlAnalyticsObject, mappedInfo, actionName)) { return; } if(handleEvLifestylePageLinks(jzlAnalyticsObject, mappedInfo, lowerCasedHref)){ return; } if (handleRangerRevealPageLinks(mappedInfo, lowerCasedHref, innerText)) { return; } if (handleF150RevealPageLinks(mappedInfo, lowerCasedHref, innerText)) { return; } if (handleGenericInventoryPageLinks(jzlAnalyticsObject, mappedInfo, actionName, actionText)) { jzlAnalyticsObject['eventDetails'] = {}; return; } // It is important that we return 'false' on each function if event is not handled // so that we can clear the previous event data. jzlAnalyticsObject['eventDetails'] = {}; })(); } function handleGenericInventoryPageLinks(jzlAnalyticsObject, mappedInfo, actionName, actionText) { if (actionName == null || actionName === '' || actionName === actionText) { return false; } var page = pageSubType === 'srp' ? 'vls' : 'vehicle details'; var label = mappedInfo.label; var condition = buildCondition(jzlAnalyticsObject, pageSubType, true); var nameplate = getNameplate(jzlAnalyticsObject) || buildNameplate(jzlAnalyticsObject); var linkName = [prefix, condition, "si", page, "content:action", nameplate] .filter(function (segment) { return segment && segment.trim() !== '';}) .join(':'); setAndFireDtm(jzlAnalyticsObject, label, { 'action_name': 'global-onclick', 'onclick_link_name': linkName, 'onclick': [condition, "si", page, actionName].join(':'), 'model_year': undefined, 'nameplate': nameplate !== '' ? nameplate : undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); return true; } function getLinkType(href) { if (href == null) { return null; } if (href.startsWith("tel:")) { return "click to call"; } else if (href.startsWith("sms:")) { return "click to text"; } else if (href.startsWith("mailto:")) { return "email"; } return null; } function handleFordPassLandingPageLinks(actionType, mappedInfo, href) { if (mappedInfo == null) { return false; } if (mappedInfo.type !== "fordpass landingpage") { return false; } // rows 142-143(T)(1c) - Fire on actions on fordpass landing page(e.g. app download Google or Apple and learn more buttons) var fordPassLandingType = mappedInfo.type; var fordPassLandingLabel = mappedInfo.label; var isHandled = false; if (href != null && href.indexOf('ford.com/support') >= 0) { var hrefSegments = href.split('?'); var hrefPage = hrefSegments[0].match(/\/([^\/]+)\/?$/); var supportCategory = ''; if (href.indexOf('/support/category') > 0) { supportCategory = 'app'; } else if (href.indexOf('/support/fordpass/fordpass-rewards/overview') > 0) { supportCategory = 'rewards'; } else if (href.indexOf('/support/fordpass/fordpass-rewards/credit-card') > 0) { supportCategory = 'credit card'; } if (hrefPage == null) { return false; } // row143, column c,av (pev2, sProp5/c5) setAndFireDtm(jzlAnalyticsObject, fordPassLandingLabel, { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ":service:" + fordPassLandingType + ":content:action", 'onclick': ['service', fordPassLandingType, 'content:learn more', supportCategory].join(':'), 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); isHandled = true; } if (actionType != null) { var appPlatform = actionType || ''; var appLinkPosition = eventParams.position || ''; if (appPlatform !== "") { // row142, column c,av (pev2, sProp5/c5) setAndFireDtm(jzlAnalyticsObject, fordPassLandingLabel, { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ":service:" + fordPassLandingType + ":content:action", 'onclick': ['service', fordPassLandingType, 'content:app download', appPlatform, appLinkPosition].join(':'), 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); jzlAnalyticsObject['eventDetails'] = {}; isHandled = true; } } return isHandled; } function handleFordServicePricingPageLinks(actionName, mappedInfo) { if (actionName == null || mappedInfo == null) { return false; } if (mappedInfo.type !== 'ford service pricing') { return false; } // row118 Fire on actions on service pricng page // (i.e. see all offers, commodity page click, schedule service, see service pricing) setAndFireDtm(jzlAnalyticsObject, 'row118(T)(1c)', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':service pricing:content:action', 'onclick': 'service pricing:content:' + actionName, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); } function handleFindDealerVanityLandingPageLinks(mappedInfo, href) { if (mappedInfo == null) { return false; } if (mappedInfo.type !== "ford parts") { return false; } if (href == null || href.indexOf('parts.ford.com') < 0) { return false; } // row107, column av (sProp5, sProp6) var referralTag = "fpol:find dealer:vanity landing"; setAndFireDtm(jzlAnalyticsObject, 'row107(T)(6c)', { 'action_name': 'referral-exit', 'onclick_link_name': 'referral:exit', 'onclick': 'referral:' + referralTag, 'referred_to': referralTag, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); return true; } function handleFordBlueAdvantagePageLinks(mappedInfo, href) { if (href == null || mappedInfo == null) { return false; } if (mappedInfo.type !== "ford blue advantage") { return false; } if (href.indexOf('/inventory/') >= 0) { // row54, column av (sProp5) setAndFireDtm(jzlAnalyticsObject, 'row54(T)(1c)', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':used:si:cpo overview blue advantage:content:action', 'onclick': 'used:si:cpo overview blue advantage:content:search inventory', 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); return true; } else { var action = 'custom'; if (href.indexOf('gold-certified-brochure.pdf') >= 0) { action = 'gold certified'; } else if (href.indexOf('blue-certified-brochure.pdf') >= 0) { action = 'blue certified'; } else if (href.indexOf('gold-certified-inspection-checklist.pdf') >= 0) { action = '172 point checklist'; } else if (href.indexOf('blue-certified-inspection-checklist.pdf') >= 0) { action = '139 point checklist'; } // row55, column av (sProp5) setAndFireDtm(jzlAnalyticsObject, 'row55(T)(1c)', { 'action_name': 'global-download', 'onclick_link_name': prefix + ':used:si:cpo overview blue advantage:download', 'onclick': 'used:si:cpo overview blue advantage:brochure download:' + action, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); return true; } } function handleFordCreditCardPageLinks(mappedInfo, href) { if (mappedInfo == null) { return false; } if (mappedInfo.type !== "fordpass credit card") { return false; } if (href == null || href.indexOf('owner.ford.com') < 0) { return false; } var hrefSegments = href.split('?'); var hrefPage = hrefSegments[0].match(/\/([^\/]+)\/?$/); if (hrefPage == null) { return false; } var referralTag = action = 'custom'; var tagLabel = ''; switch (hrefPage[1]) { case 'credit-card.html': referralTag = 'visa'; action = 'learn more'; tagLabel = 'row145(T)(6c)'; break; case 'faq.html': referralTag = action = 'faq'; tagLabel = 'row146(T)(6c)'; break; } // row145-146, column av-aw (sProp5, sProp6) setAndFireDtm(jzlAnalyticsObject, tagLabel, { 'action_name': 'referral-exit', 'onclick_link_name': 'referral:exit', 'onclick': 'referral:flmo:fp:' + referralTag, 'referred_to': 'flmo:fp:' + referralTag, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); // row144, column av (sProp5) setAndFireDtm(jzlAnalyticsObject, 'row144(T)(1c)', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':service:fordpass rewards credit card:content:action', 'onclick': 'fordpass rewards credit card:content:' + action, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); return true; } function handleFordAccessoriesPageLinks(mappedInfo, href) { if (href == null || mappedInfo == null) { return false; } if (mappedInfo.type !== "shop accessories") { return false; } var hrefSegments = href.split('?'); var hrefPage = hrefSegments[0].match(/\/([^\/]+)\/?$/); if ( hrefPage == null ) { return false; } var linkTagMapping = { 'accessories.ford.com': 'shop accessories', 'parts.ford.com': 'shop accessories', 'ford.aspx': 'accessorize my ford', 'interior.html': 'shop interior', 'wheels.html': 'shop wheels', 'electronics.html': 'shop electronics', 'bed-products.html': 'shop bed products', 'exterior.html': 'shop exterior products', 'trailer-towing.html': 'shop trailer towing', }; action = linkTagMapping[hrefPage[1].toLowerCase()] || ''; if (action === '') { return false; } // row140, column av (sProp5) setAndFireDtm(jzlAnalyticsObject, 'row140(T)(1c)', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':service:shop accessories:content:action', 'onclick': 'shop accessories:content:' + action, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); if (href.indexOf('accessories.ford.com') >= 0 || href.indexOf('parts.ford.com') >= 0) { // row141(6c), column av-aw (sProp5, sProp6) setAndFireDtm(jzlAnalyticsObject, 'row141(T)(6c)', { 'action_name': 'referral-exit', 'onclick_link_name': 'referral:exit', 'onclick': 'referral:gfa:home', 'referred_to': 'gfa:home', 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); } return true; } function handleFordPassRewardsExitLinks(mappedInfo, href) { if (mappedInfo == null) { return false; } if (mappedInfo.type !== "fordpass") { return false; } if (href == null || href.indexOf('owner.ford.com') < 0) { return false; } jzlAnalyticsObject['ford']['onclick_link_name'] = "referral:exit"; jzlAnalyticsObject['ford']['onclick'] = "referral:flmo:fp:rewards"; jzlAnalyticsObject['ford']['model_year'] = undefined; jzlAnalyticsObject['ford']['nameplate'] = undefined; jzlAnalyticsObject['ford']['body_model_trim'] = undefined; jzlAnalyticsObject['ford']['engine_trans'] = undefined; jzlAnalyticsObject['ford']['price'] = undefined; jzlAnalyticsObject['ford']['action_name'] = "referral-exit"; fireDtm(jzlAnalyticsObject, "row138(T)(6c)"); return true; } function handleFordPassLinks(actionType, mappedInfo) { if (actionType == null || mappedInfo == null) { return false; } if (mappedInfo.type !== "fordpass") { return false; } var appPlatform = actionType || ''; var appLinkPosition = eventParams.position || ''; var fordPassType = mappedInfo.type; var fordPassLabel = mappedInfo.label; if (appPlatform !== "") { // row137(T)(1c) - Fire on actions on FordPass rewards pages(e.g. ) setAndFireDtm(jzlAnalyticsObject, fordPassLabel, { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ":service:" + fordPassType + ":content:action", 'onclick': ['service', fordPassType, 'content:app download', appPlatform, appLinkPosition].join(':'), 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); jzlAnalyticsObject['eventDetails'] = {}; return true; } return false; } function handleFordPickUpAndDeliveryPageLinks(jzlAnalyticsObject, mappedInfo, actionName) { if (mappedInfo == null || mappedInfo.type !== 'ford pickup & delivery') { return false; } var hierarchy = jzlAnalyticsObject['ford']['hierarchy']; // row62 Fire on actions on ford pickup and deliver page // (i.e. schedule service, video play, accordion) setAndFireDtm(jzlAnalyticsObject, 'row62(T)(1c)', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':' + hierarchy + ':content:action', 'onclick': hierarchy + ':content:' + actionName, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); return true; } function handleEvLifestylePageLinks(jzlAnalyticsObject, mappedInfo, href) { if (mappedInfo == null || mappedInfo.type !== 'ev lifestyle') { return false; } var hierarchy = jzlAnalyticsObject['ford']['hierarchy']; var actionName = 'action'; var fireEvent = false; //row 239 Fire on action in ev charging page (i.e. CTA) if (href.includes('afdc.energy.gov/laws')) { actionName = 'explore incentives'; fireEvent = true } //Events staying on site if(href.includes('/ev-charging/')){ actionName = 'explore charging'; fireEvent = true } if(href.includes('/ev-lightning/')){ actionName = 'explore f150'; fireEvent = true } if(href.includes('/mustang-mach-e/')){ actionName = 'explore mache'; fireEvent = true } if(href.includes('/ev-ownership/')){ actionName = 'ownership info'; fireEvent = true } if(href.includes('ford.com/electric')){ actionName = 'ford power promise'; fireEvent = true } if(href.includes('ford.com/electric/what-does-it-cost-to-own-an-ev')){ actionName = 'explore ev ownership'; fireEvent = true } if(href.includes('ford.com/electric/what-does-it-cost-to-own-an-ev/ev-tax-credit-incentives')){ actionName = 'all incentives'; fireEvent = true } if(fireEvent === true){ // row244 Fire on click actions on ev vhp (i.e. view inventory) setAndFireDtm(jzlAnalyticsObject, 'row244(T)(1c)', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':' + hierarchy + ':content:action', 'onclick': hierarchy + ':content:' + actionName, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); } //EXIT EVENTS var fireExitEvent = false; var referralTag = ''; //row 233 Exit to ford.com if (href.includes('ford.com/electric/what-does-it-cost-to-own-an-ev')) { var referralTag = "fv:lp:fuel efficient:technologies:affordability"; fireExitEvent = true } if (fireExitEvent === true) { // row247-251 setAndFireDtm(jzlAnalyticsObject, 'row247-251', { 'action_name': 'referral-exit', 'onclick_link_name': 'referral:exit', 'onclick': 'referral:' + referralTag, 'referred_to': referralTag, 'model_year': undefined, 'nameplate': undefined, 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); } return true; } function handleRangerRevealPageLinks(mappedInfo, href, innerText){ if (mappedInfo == null || mappedInfo.type !== 'ranger reveal') { return false; } var hierarchy = jzlAnalyticsObject['ford']['hierarchy']; if (href.includes('ford.com')) { var referralTag = "flmo:fp:rewards"; setAndFireDtm(jzlAnalyticsObject, 'row164', { 'action_name': 'referral-exit', 'onclick_link_name': 'referral:exit', 'onclick': 'referral:' + referralTag, 'referred_to': referralTag, 'model_year': 2024, 'nameplate': 'ford ranger', 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); } return true; } function handleF150RevealPageLinks(mappedInfo, href, innerText){ if (mappedInfo == null || mappedInfo.type !== 'f-150 reveal') { return false; } var hierarchy = jzlAnalyticsObject['ford']['hierarchy']; if (href.includes('ford.com')) { setAndFireDtm(jzlAnalyticsObject, 'row164', { 'action_name': 'referral-exit', 'onclick_link_name': 'referral:exit', 'onclick': 'referral:bp', 'referred_to': 'bp', 'model_year': '2024', 'nameplate': 'ford f-150', 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); } if (href.includes('models-Ford-F--150')) { setAndFireDtm(jzlAnalyticsObject, 'row259', { 'action_name': 'global-onclick', 'onclick_link_name': prefix + ':' + hierarchy + ':content:view inventory', 'onclick': hierarchy + ':content:view inventory', 'model_year': '2024', 'nameplate': 'ford f-150', 'body_model_trim': undefined, 'engine_trans': undefined, 'price': undefined, }); } return true; } function handleContactRelatedLinks(linkType, inMain) { if (linkType == null) { return false; } if (inMain) { if (pageType === "staff") { if (linkType === "click to call" || linkType === "email") { jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + ":about us:meet our staff:content:action"; jzlAnalyticsObject['ford']['onclick'] = "about us:meet our staff:" + linkType; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row150(T)(1c)"); return true; } } else if (pageType === "inventory" && pageSubType === "vdp") { if (linkType === "click to call") { (function () { var nameplate = (jzlAnalyticsObject['vdp_make'] + ' ' + jzlAnalyticsObject['vdp_model']).toLowerCase().trim(); var condition = jzlAnalyticsObject['vdp_condition']; jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + ":" + condition + ":si:vehicle details:content:action"; if (nameplate !== "") { jzlAnalyticsObject['ford']['onclick_link_name'] += ":" + nameplate; } jzlAnalyticsObject['ford']['onclick'] = condition + ":si:vehicle details:click to call"; jzlAnalyticsObject['ford']['tool'] = "event:click to call"; jzlAnalyticsObject['ford']['tool_descriptor'] = "vehicle details:click to call"; jzlAnalyticsObject['ford']['nameplate'] = nameplate; jzlAnalyticsObject['ford']['action_name'] = "global-onclick"; fireDtm(jzlAnalyticsObject, "row33(T)(1c)"); return true; })(); } } } else { if (linkType === "click to call" || linkType === "click to text" || linkType === "click to chat") { (function () { var scope = "global"; if (pageType === "inventory" && pageSubType === "vdp") { scope = "vehicle details"; } jzlAnalyticsObject['ford']['onclick_link_name'] = prefix + ":help:" + linkType; jzlAnalyticsObject['ford']['onclick'] = "help:" + linkType; jzlAnalyticsObject['ford']['tool'] = "event:" + linkType; jzlAnalyticsObject['ford']['tool_descriptor'] = linkType + ":" + scope; jzlAnalyticsObject['ford']['model_year'] = undefined; jzlAnalyticsObject['ford']['nameplate'] = undefined; jzlAnalyticsObject['ford']['action_name'] = "click-to-call"; fireDtm(jzlAnalyticsObject, "row11(T)(5c)"); return true; })(); } } return false; } }); function setAndFireDtm( jzlAnalyticsObject, label, values ) { var dtmObj = {...jzlAnalyticsObject}; for ( var key in values ) { if ( values.hasOwnProperty(key) ) { dtmObj['ford'][key] = values[key]; } } fireDtm(dtmObj, label); return dtmObj; } function fireDtm( jzlAnalyticsObject, label, options ) { options = options !== undefined ? options : {}; var pageNamePostfix = options.pageNamePostfix; var vars = jzlFordDtmBuildDataVars( jzlAnalyticsObject, { pageNamePostfix: pageNamePostfix} ); var actionName = jzlAnalyticsObject[ 'ford' ][ 'action_name' ]; if ( window.digitaldata.user && window.digitaldata.user.leadType ) { delete window.digitaldata.user.leadType; } if ( window.digitaldata && window.digitaldata.event ) { delete 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